Well this seemed exciting until the end of the headline. Hummer was never about efficiency or electric trucks. The vehicles were supposed to be all-terrain monsters that nothing would stop hence the military influence on the design.
Hummer went dead about a decade ago when GM could not find a buyer or make a business case. Considering how popular SUV's are today it is fair to say GM blew it.
So is GM bringing the brand back with some exciting off-roader to give the Raptor or Wrangler pause? Nope.
Instead GM is appealing to pop culture by advertising the revival during the Super Bowl with celebrities.
Maybe they will surprise us with something that fits the Hummer brand image but don't get your hopes up.
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GM is bringing Hummer back... as an EV Truck
This article was originally published in forum thread: GM is bringing Hummer back... as an EV Truck started by Sticky View original post
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